Initial web performance (KPIs)

Phase 1: Essential Metrics (Week 1-4)

🎯 PRIMARY SUCCESS INDICATORS:

USER ENGAGEMENT (to be defined):
├──  Bounce Rate (Target: )
├──  Average Session Duration (Target: )
├──  Pages per Session (Target: )
├──  Return Visitor Rate (Target:)
└──  Mobile vs Desktop Usage Split

CONTENT PERFORMANCE:
├──  Video Play Rate (videos started/video page views)
├──  Gallery View Depth (images viewed per gallery)
├──  Model Profile Views (most popular models)
├──  Search Usage Rate (searches/total sessions)
└──  Top 10 Most Viewed Content

NAVIGATION EFFECTIVENESS:
├──  Menu Click-Through Rates
├──  Internal Link Performance
├──  Exit Page Analysis (where users leave)
├──  Page Load Speed (Target: <3 seconds)
└──  404 Error Rate (Target: <1%)

Quick Setup Tools

⚙️ IMMEDIATE IMPLEMENTATION:

GOOGLE ANALYTICS 4:
├── Set up basic tracking
├── Configure enhanced ecommerce
├── Track custom events (video plays, gallery views)
├── Set up conversion goals
└── Mobile app + web tracking

GOOGLE SEARCH CONSOLE:
├── Verify site ownership
├── Submit sitemaps
├── Monitor search performance
├── Track Core Web Vitals
└── Identify technical issues

SIMPLE HEATMAP TOOL:
├── Microsoft Clarity (free)
├── Track user click patterns
├── Monitor scroll behavior
├── Record user sessions
└── Identify navigation problems

Weekly Reporting Dashboard

📊 WEEKLY SUCCESS SCORECARD:

TRAFFIC HEALTH:
├── Total Sessions: [____] (+/- % vs last week)
├── New vs Returning: [____%] new / [____%] returning
├── Average Session Duration: [____] minutes
├── Bounce Rate: [____%]
└── Mobile Traffic: [____%]

CONTENT ENGAGEMENT:
├── Most Popular Videos: [Top 5 list]
├── Most Viewed Galleries: [Top 5 list]
├── Most Popular Models: [Top 5 list]
├── Search Queries: [Top 10 terms]
└── Internal Link Clicks: [Top 5 navigation items]

TECHNICAL PERFORMANCE:
├── Average Page Load Speed: [____] seconds
├── 404 Errors Found: [____] pages
├── Mobile Usability Issues: [____] problems
├── Search Console Warnings: [____] items
└── Core Web Vitals Score: [____]/100